Elevate your every day to game day.

About Us

FOSTER was founded in June of 2020 by mother-daughter duo, and Ole Miss alum, Kim Hackney and Frances Hackney. 

The first product launched in 2020 was meant to be a gift, a deck of playing cards inspired by their beloved college town, Oxford.

Following, Kim and Frances dove into the collegiate world. The two began the collegiate licensing process.

Today, FOSTER, has grown into an officially licensed collegiate lifestyle brand. The mother-daughter duo work closely with colleges, students, alumni associations, and fans across the nation to create new, elevated, and timeless products with collegiate spirit.

FOSTER is an officially licensed collegiate lifestyle brand. FOSTER has set out to bring upscale, timeless pieces into the collegiate realm.

FOSTER has created an opportunity and a space for fans to embrace their school pride, connect with others, and promote their school through unique lifestyle products.

Frances and Kim lead their team as they connect with fans, colleges, and alum to connect one another and bring a bit of that game day feeling into the every day.

Our Mission

FOSTER is a collegiate lifestyle brand on a mission to foster every fan’s collegiate memories and team spirit through unique and elevated designs, bringing high-end collegiate creativity into the everyday.

FOSTER Headquarters and Flagship

2443 Mosaic Way Suite B

Tyler, Texas 75701

903.266.9128.

customerservice@solelyfoster.com

Summer Hours:

Monday to Friday 10 am -3 pm

Saturday CLOSED